Thursday, 2 October 2014

Why SpiceJet Airlines and Infosys May also Close down Like Kingfisher and Satyam Computers

Most Imp Reasons Why SpiceJet Airlines and Infosys May also
Close down Like Kingfisher and Satyam Computers

The Big Question is 
When  ? 
Will SpiceJet Airlines and Infosys would also Close down
Kingfisher and Satyam Computers soon
And Why ?

The Mail Box of Most of the HR Managers of SMEs are full with the CVs of Employees of SpiceJet Airlines, Infosys, Kingfisher and Satyam Computers which is a clear Indication of Crises in SpiceJet Airlines and Infosys.  

Basic Reasons For Crises in SpiceJet Airlines and Infosys Ltd  would be as follows 

The following Pitfalls of  SpiceJet Airlines and Infosys Business Failure

When you're starting a new Business, the last thing you want to focus on is Failure. But if you address the common reasons for Failure up front, you'll be much less likely to fall victim to them yourself. Here are the top  reasons why Businesses of SpiceJet Airlines and Infosys Ltd  Failing.

Infosys Ltd 

1. Business for the wrong Reasons.
Big Crisis in Infosys  Men who Narayana Murthy thought were assets turning out to be Liabilities - It's difficult to imagine Infosys without peoples like Mr Bala

2. Poor Management : There is no doubt that Infosys became arrogant, overconfident and self-absorbed by its past success.

3. Neglect of a Business can also be its downfall : The Infosys Leadership Crisis  
 What Infosys needs now is not a new CEO who will merely execute Mr Murthy's strategy but a new leader who can script a new strategy.

4. Insufficient Cash Capital

5. Lack of Planning

6. Overexpansion

7. Poor Websites

The following Pitfalls of  SpiceJet Airlines Business Failure

1. Where your customers are ? 

2. No Realstic figures on Traffic, accessibility, parking and lighting
Location of competitors

3. Bad Local incentive programs for Business 

4. Overexpansion

More details Soon .............. 


Friday, 29 August 2014

Branding and How Important is it to Your Marketing Strategy

What is Branding and How Important is it to Your Marketing Strategy ?


The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:

    Delivers the message clearly
    Confirms your credibility
    Connects your target prospects emotionally
    Motivates the buyer
    Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
What does branding mean to your company's marketing strategy? Post Questions, Comments, and Answers to this Question in the Marketing Forum.

Branding may refer to:-

Making a mark by charring:-

Wood branding:, permanently marking, by way of heat, wood (also: plastic, cork, leather, etc.)
Livestock branding:, the marking of animals to indicate ownership
Human branding:, as body modification or punishment
Branding (BDSM):, bonding of the partners and marking of a submissive
Vehicle title branding:, a permanent designation indicating that a vehicle has been "written off"
Brand:, a name, logo, slogan, and/or design scheme associated with a product or service
Brand management:, the application of marketing techniques to a specific product, product line, or brand
Employer branding:, the application of brand management to recruitment marketing and internal brand engagement
Internet branding:, brand management on the Internet
Nation branding:, the application of marketing techniques for the advancement of a country
Place branding:, the application of marketing techniques for the advancement of country subdivisions
Personal branding:, people and their careers marketed as brands
Branding agency:, a type of marketing agency which specializes in creating brands
Faith branding:, the application of marketing techniques to religious institutions or individuals
Co-branding:, associates a single product or service with more than one brand name
Co-branding refers to several different marketing arrangements:
Co-branding, also called brand partnership,[1] is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:[2]
"the term 'co-branding' is relatively new to the business vocabulary and is used to encompass a wide range of marketing activities involving the use of two (and sometimes more) brands. Thus co-branding could be considered to include sponsorships, where Marlboro lends it name to Ferrari or accountants Ernst and Young support the Monet exhibition."  ”
Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.

The Basics of Branding:-Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.
Brand Strategy & Equity:-
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.
Defining Your Brand
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
    What is your company's mission?
    What are the benefits and features of your products or services?
    What do your customers and prospects already think of your company?
    What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.
Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .
Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
    Get a great logo. Place it everywhere.
    Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
    Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
    Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
    Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
    Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
    Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.
    Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.

Radha Yadav [MBA ]
HR Manager

Saturday, 14 June 2014

How to Know Your Mobile No

मोबाइल हमारी जिन्दगी का एक हिस्सा बन चूका है। परन्तु हर इन्सान के पास 2,3,4 या इससे भी ज्यादा मोबाइल सिम कार्ड होना कोई बड़ी बात नहीं है। लेकिन हम अक्सर ज्यादा मोबाइल सिम कार्ड तो रख लेते है लेकिन हम अपनी सीमो के मोबाइल नम्बर भूल जाते है।
सिम में बैलेंस ना होने की स्थिति में हम अपने मोबाइल सिम कार्ड का नंबर कैसे मालूम करें। आज का पोस्ट इसी विषय में है आप इसे पढ़े और जाने जीरो बैलेंस में सिम कार्ड का मोबाइल नंबर मालूम करने का तरीका।

1. AIRTEL *121*9#

On your aircel mobile dial *122*131# or *888#


To find docomo sim no. dial *1# or *580# or *124#

On your reliance mobile dial *1# or *111#
To find idea sim no. dial *1# or *789# or *100# or *131*1#

On your vodafone mobile dial *555# or *555*0# or *111*2#

To find loop mobile sim no. dial *1# or *001#

On your virgin mobile dial *1#

To find videocon mobile sim no. dial *1#

10. BSNL
Call 24365 and ask them And You just need to send a GPRSPRE to 53733 from your BSNL sim card.

To find videocon mobile sim no Dial Number *555#

Find Mobile Number Person's Name,
How to Find Mobile Number,
How to Know Mobile Number,
Know Your Mobile Number,
How to Check Mobile No,
Know Your Mobile No,
Find My Number,

Friday, 13 June 2014

Lucrative Offers That Sell Like Crazy

One of the best way to increase your sales is to offer
your potential customers a special offer. It could be
trial offers, discounts, purchase awards, etc. Below
are ten sizzling offers you could use to sell your
products like crazy.

1. You could offer your potential customers a free
sample of your product. If the sample proves what
you claim, there is a high chance they will buy it.

2. You could give your potential customers a free
trial of your product or service. Tell them you won't
bill them for 30 days.

3. You could offer your potential customers a rebate
after they buy your product or service. They will feel
they are getting a good deal.

4. You could offer your potential customers a monthly
payment plan. Tell them they can pay for your product
or service with three easy monthly payments.

5. You could reward your potential customers if they
buy a specific number of products. Tell them if they
buy 3 or more products, they will get one free.

6. You could reward your potential customers if they
spend over a specific dollar amount. Tell them if they
spend over $100, they get a 10% discount.

7. You could hold a holiday sale for your potential
customers. Tell them everything on your web site is
discounted up to 50% on Thanksgiving Day.

8. You could hold a buy one get one free sale for your
potential customers. Tell them if they buy one product,
they get another product for free at the same value.

9. You could hold a special $10 sale for your potential
customers. They'll come to your web site to buy your
product for only 10 dollar, but may buy other products.

10. You could offer your potential customers a bonus
coupon when they buy one of your products. It could
be a coupon for another product you sell.


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :